KEYNOTE
Tech-Driven Sales Strategies.
Tips and Tech for Digital Product Commercialisation
📅 October 22, 2025
🕒 10:00 AM
Location
Rome (Italy), Casa delle Tecnologie Emergenti Tiburtina
Keynote details
Bringing a digital product to market is no longer just about great design or innovative features, it requires the right sales strategies, practical techniques, and an understanding of the tools that accelerate growth. In this keynote, Natalia Loza will share hands-on insights for transforming technology into scalable business success.
The session will cover effective tech-driven sales approaches, common pitfalls to avoid, and the technologies that help ventures scale faster. Attendees will leave with practical tips and proven frameworks they can apply directly to their own product commercialisation journeys.
About the speaker
Natalia Loza
Natalia Loza is a product and commercial innovation leader with a track record in building and scaling digital technologies. She is the founder of Connected.Ventures, a curated network of 300+ innovation leaders from accelerators, corporates, universities, and ecosystem organisations across the UK who believe in tech as a force for good. In addition to her commercial work, Natalia is an active mentor and speaker at programmes like Techstars, Startup Bootcamp, OneTech, Foundervine and others. She also advises international networks on technology strategy and, as a UK Tech Innovation Delegate, represents the sector at international conferences, most recently in Europe and the USA.
Building on the momentum of Maker Faire Rome, this one-day innovation conference will explore the practical challenges and opportunities in digital technology, from product development to commercialization.
The event will bring together over 100 technologists, founders, and business leaders from Unfold Tomorrow’s innovation network to exchange insights through keynote sessions, panel-style discussions, interactive workshops, and networking.
Key themes will include:
Emerging trends in digital technology and their commercial applications
Sales and go-to-market strategies for scaling ventures
Lessons learned from successful product launches and international expansion
The keynote address will be delivered by Natalia Loza, UK Innovation Delegate, founder, and recognised expert in digital product and commercialisation. In her session, Natalia will share best practices around tech-driven sales strategies and practical tips for turning technology into scalable business value.